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Research papers

Is technology eating qualitative research?

This paper examines the phenomena of digital disruption on qualitative research businesses, specifically the impact of technology on top line growth, and how qualitative businesses have coped with this. We will test the hypothesis that the impact of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ellen Baron, Ben White
Company: Ruby Cha Cha
November 18, 2015
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Citation

Baron and White (2015a, November 18). Is technology eating qualitative research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-technology-eating-qualitative-research-


Research papers

When joys of consumption have shades of grey?

Thew purpose of this paper is to dissect this intricate phenomenon and argue that grey emotions (twisted, ambiguous and double edged sentiments which people secretly and maliciously enjoy and and which are different from negative emotions) often act...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
November 18, 2015
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Citation

Dutta, S. (2015a, November 18). When joys of consumption have shades of grey?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/when-joys-of-consumption-have-shades-of-grey-


Research papers

New frontiers of qualitative research

With breakthrough thinking emerging across the behavioural sciences, we have so much more insight today about human behavior than ever before. As qualitative researchers, who seek to explore and interpret behaviour, this is exciting but also at times...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Tom Morgan, Rachel Abbott
Company: The Behavioural Architects
November 18, 2015
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Citation

Morgan and Abbott (2015a, November 18). New frontiers of qualitative research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-frontiers-of-qualitative-research


Research papers

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...

Catalogue: Congress 2015: Revelations
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

van den Driest, Wilms, Zwegers and Berkhout (2015a, October 01). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8577


Research papers

Moving boldly into the future

This paper will examine facets of the current environment for qualitative research for business, how technology is changing this environment, a look at the specifications of some of the qualitative research technology on the market, the criticism and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Kyle Henderson, Dan Foreman
June 15, 2015
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Citation

Henderson and Foreman (2015a, June 15). Moving boldly into the future. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/moving-boldly-into-the-future-8490


Research papers

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
April 28, 2015
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Citation

Conrad, J. (2015a, April 28). Firecracker. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/firecracker-8382


Research papers

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014
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Citation

Wirth and Zeng (2014a, May 13). Qualitative insights on-the-go. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-insights-on-the-go


Research papers

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Stacy Graiko
Company: KANTAR TNS Malaysia
November 20, 2013
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Citation

Graiko, S. (2013a, November 20). Insight mining with positive psychology. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insight-mining-with-positive-psychology-8096


Research papers

How many people said that?

Establishing what drives behaviour, motivates change, or what a future might look like, is not as simple as asking people the question. To address different kinds of questions qualitative market research generates different kinds of data, uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jon Chandler
November 20, 2013
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Citation

Chandler, J. (2013a, November 20). How many people said that?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-many-people-said-that--8093